Monetizing the Online Education Revolution
I’ve written that online education is going to start looking a lot like the broader consumer internet industry, with an intense focus on product, user growth and, eventually, monetization. The New York...
View ArticleThe Marketing Technology Gray Area
Let me start by saying that I’m a disciple of Scott Brinker’s vision for how marketing teams should structure their relationship with technology. The rise of the marketing technologist is a thing. I’m...
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When Is Failure The Right Option?
You must let people fail. Help them do it right. Everyone’s big on failure these days. Failed entrepreneurs are “experienced.” Savvy digital marketing people launch hundreds of tests every year, fully...
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Knowing Your Audience
Give them incentives, not orders The apartment complex where I live is having some roofing work done. I’m happy to put up with it–I enjoy not getting wet when it rains. But, the management company did...
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Do You Have A Technical Marketing Mindset?
Technical Marketing, or Growth Hacking, or Whatever…The Mindset Comes First Photo via Rob Boudon on Flickr Last month, a post went up on the SEOMoz blog discussing what it takes to be a great technical...
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In Defense Of “About Us”
Is it ever OK to talk about yourself? When you first start out in direct response marketing, you’re quickly taught to address your audience a certain way. You learn that the best copy speaks directly...
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Conversion Rate Optimization: Marketing’s School of Hard Knocks
Conversion rate optimization (CRO) is a beautiful thing. You’re already spending time and money to drive traffic, so improving your conversion rate means that you’re making your existing efforts more...
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Help Me Interpret This A/B Test
I’m running a split test on a lead capture form using Visual Website Optimizer and seeing something strange. The test has been running since 3/7, and the results are below. The issue is that on 3/7...
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Marketing Technology and the Future of Small Business
Dark Clouds Do you agree with the following statement? Marketing is becoming more technical. How about this one? Small businesses are not very good at technology. If you agree with those statements,...
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Stop Counting Ladybugs: Creativity, Science and the New Marketing
If you follow marketing and startup people on Twitter, you’ve seen it before: the vague tweet about the importance of creativity in our ever-more-quantified, tested and optimized world. It can seem...
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